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Always tighten your loose ends. Good alignment, perfect spelling, good color combinations. Sometimes less is more. Your clients will appreciate the attention to detail.
Rollover button links are a great way to help your viewers navigate your site. Place them strategically throught.
Big files inside your site often cause the site to load slower. Convert your larger picture files to.gif or .png format for optimimum quality & minimum file size whenever possible
Add your company Jingle, some background music that matches the theme of your site, or even an audio welcome or intoduction to your business or service.